Tomasz Grzemski
Tomasz Grzemski has been supporting companies in their digital transformation initiatives for over 15 years. As a co-founder of Macopedia, he combines deep technical expertise with strong business pragmatism. His approach is rooted in engineering precision — every system, every integration, and every process must have solid foundations to become a launchpad for scalable business growth.
In technology, I’m not looking for innovations for their own sake, but for tools that genuinely increase operational efficiency and improve business margins
The sales system as the core of the company’s entire digital ecosystem.
Eliminating repetitive tasks in favor of data-driven processes.
Consistent product information across every sales channel.
Advanced management of price lists and individual commercial terms.
Platforms and Systems Architecture
Price, Margin, and Promotion Management
Product Information Management (PIM)
People, Processes, and Change Management
Modern Sales Funnel and AI
We discuss our implementations.
Who is B2B Master Class for?
Executive teams of manufacturing and trading companies
The podcast provides executive teams with fast access to expert knowledge and current market trends, helping them make more informed and effective strategic decisions.
Sales Managers
If you work in sales or are responsible for B2B revenue generation, B2B Master Class webinars will be a valuable source of inspiration. You will discover tools that help optimize sales processes, acquire new customers, increase conversion rates, and build a strong e-commerce presence.
Project Managers
Professionals responsible for IT implementations in B2B companies will also find value in our webinars. Through practical insights and case studies, you will gain a new perspective on effectively managing IT projects in the context of e-commerce and learn how to align technology with the specific needs of your industry.
E-commerce Managers
If you work as an e-commerce manager, B2B Master Class webinars will help you expand your knowledge of IT implementations. You will discover the latest trends, technologies, and strategies you can apply to achieve better results and contribute to your company’s success.
Product Development Managers
The webinar provides an opportunity to explore various e-commerce technologies and tools available on the market. You will learn how to leverage these solutions to optimize implementation processes, streamline online sales, and increase customer engagement.
Scalability Managers
B2B Master Class webinars also provide opportunities to connect with other professionals in the e-commerce industry. You will be able to share experiences, ask questions, and learn from others, helping you develop your knowledge and capabilities.
Product Catalog Specialists
The webinar offers practical guidance on creating product content for e-commerce catalogs. You will learn best practices in catalog management and effective strategies for organizing products, optimizing their presentation, tagging, and indexing to help customers easily find and compare products.
The state of B2B marketing in Poland and the challenges of the modern marketer
The current state of B2B marketing in Poland is undergoing a fundamental transformation driven by generational shifts and rapid technological development. Today’s B2B marketer must face the reality that traditional methods based solely on sales relationships and phone calls are increasingly described as missing the mark and no longer align with the expectations of modern buyers. According to market data, a growing share of B2B buyers belongs to Generation Z, who prefer conducting their own research online rather than engaging in direct phone conversations.
A key element in building a competitive advantage today is content marketing. Every modern company must understand that content is not just a branding add-on but a foundation for customer purchasing decisions. Professional B2B marketers use marketing content such as expert articles, industry reports, or podcast episodes to build trust early in the customer journey.
It is also important to observe how B2B marketers operating in our market are adapting to these changes. Those who focus on high quality and substantive content gain greater visibility in AI algorithms and large language model systems such as ChatGPT. Without reliable data and valuable B2B marketing content, artificial intelligence will not be able to recommend your products to potential business partners.
Modern sales and marketing: How marketing automation drives lead generation
In the era of digitalization, modern sales and marketing in manufacturing and distribution companies must function as a single integrated system. The primary goal of integrating marketing and sales is to create an effective funnel where every acquired lead is properly qualified and guided through the subsequent stages of the buying process.
In this context, marketing automation becomes an essential tool, enabling companies to reach the right people with personalized messaging at the perfect moment in their buying journey.
An effective B2B marketing process in Poland is increasingly based on behavioral and transactional data. The use of CRM class systems integrated with e-commerce platforms enables precise tracking of how customers interact with a brand from their first interaction on social media to the final purchasing stage.
B2B marketers in Poland are increasingly recognizing that funding marketing content and investing in analytics tools such as Power BI is not a cost but an investment that increases margins and profitability.
For organizations striving for marketing progress, it is crucial to understand that a B2B platform is not just an ordering system but a sophisticated tool for brand building and customer loyalty. By automating processes such as discount policies or credit limits, sales operations in B2B companies become more predictable and measurable.
We invite you to regularly follow our publications where we analyze content marketing in the B2B industry and explore the latest trends that help Polish companies compete successfully in the global market.