Since we've helped numerous retailers to implement PIM, we decided to create a series of posts that will give you more insights into this process. In today's blog post, you'll find out more about the benefits of PIM systems and how they compare with other methods of storing product data. Let's start by explaining what PIM software typically is.
Product Information when and where you need it
We create digital worlds and offer a wide range of software engineering services for your PIM, DAM, MDM or CDP projects. With this essential support in place, you will optimize the product information management process and speed up the introduction of new articles to the market. Here are some facts to convince you.
Comprehensive solutions
Macopedia assists companies in the retail, healthcare, services and fashion sectors, delivering innovative software solutions customized to their individual expectations. Clients benefit from our many years of experience in the areas of CMS, PIM, DAM, MDM and e-commerce. Together with a high level of B2C & B2B competence, we are a reliable partner for digital transformation and innovation.
Full-cycle development
As PIM experts, we know that implementing this type of software can be difficult and resource-intensive. That's why we guide you through the entire process, from IT consulting, pre-implementation analysis, scoping, planning and development to post-implementation support. Take advantage of the skills of our project teams!
Practical and technical consultations
Macopedia is represented by a team of over 80 specialists who help you capture the true value of PIM solutions. See how to create more complex data models, use product analytics tools or manage product relationships and entire product life cycle.
Middleware and fast integrations
Macopedia is your central contact for developing custom software and integrations. We bring consultants, project managers, designers, business analysts and developers together to ensure the easy synchronization with many popular e-commerce platforms or ERP systems. Those adjustments have enabled hundreds of clients to optimize their daily business processes, save time & costs.
Ensure product data quality and gain
a competitive advantage
Personalization
Pimcore is a versatile platform that simplifies the process of customizing product content for individual users, resulting in better conversions and increased engagement & loyalty.
Composable Commerce
Composable Commerce is a new approach to building e-commerce. Businesses can leverage a variety of microservices rather than depending on a single monolithic system. Pimcore provides GraphQL to create an API that is adapted precisely to client's objectives and ensures secure transfer of information. As a result, the integration with third-party tools is easy to set up.
Multi-channel experience
With PIM software, you build a single source of truth to easily manage content and digital assets for different sales channels, including websites, mobile apps, social media and more.
Scalability
Pimcore grows with your business. It’s a flexible solution for enterprises of all sizes, with diverse requirements as its modular architecture allows for easy customization and integration with other systems.
Wide-ranging features
In terms of functionality, the Community version of Pimcore provides the majority of its features, making it significantly different from Akeneo's Community edition. This means that users of the free version of Pimcore already have access to a highly advanced PIM system.
9 out of 10 B2C businesses compete with other sellers mainly on customer experience. One way to improve CX is to create rich, compelling, user-centric product experiences (PIM) everywhere your customers are. It's not enough to just tell, you must show. Pimcore enables faster publication of high-quality product content and helps users make a more informed purchasing decision.
Pimcore also facilitates the processing and transmission of product data (such as product attributes, specifications, images, videos, descriptions, reviews), which is particularly important in B2B, where different systems and applications are often used both within the organization and with business partners. Additionally, it allows for customization of the product catalog, creating different product variants, and adapting to customer requirements.
Implementing a product information management (PIM) system helps companies manage product data efficiently and improve customer experience. When it comes to PIM implementation, there are several steps you should take care of before you launch the software itself. In this blog post, we'll outline our proven step-by-step process for introducing a PIM system to an organization. Before we get into details, let's briefly explain the most important benefits of implementing a PIM solution.
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