Case Study Indigo Nails
Brief:
Indigo Nails is a leading Polish manufacturer of hybrid manicure products, offering a wide range of hybrid nail polishes, nail care accessories, and Home Spa cosmetics. The company operates in both B2C and B2B markets, with a network of over 70 partner salons and a global distribution reach.
Challenges:
- Building an E-commerce Platform for B2C and Small B2B Clients - Indigo Nails needed a high-performance e-commerce solution with excellent UX, easy maintenance, and the flexibility for future development.
- Scalability and Future Growth - the previous store relied on numerous custom solutions, making it difficult to maintain and expand.
- Performance and Availability - high-traffic periods, such as Black Friday and quarterly sales conferences, led to website downtimes. The challenge was to maintain page load times under 1 second while handling thousands of simultaneous orders.
- Multi-Regional Website Management - the company required a multi-store setup to handle different international markets with customized configurations and shipping options.
- SEO and Marketing Optimization - Indigo Nails needed advanced SEO improvements and marketing automation tools, including Google Tag Manager and CRM integrations.
- SAP System Integration - a streamlined and efficient SAP-Magento integration was required for better product data management.
Solutions:
New E-commerce Platform
Built on standardized Magento architecture for long-term scalability.
Performance Optimization
Migration from cloud hosting to on-premise servers, leveraging Varnish Cache for better performance during high-traffic events.
SAP Integration
Implemented a one-way API-based SAP-Magento integration for streamlined product data management.
Multi-Regional Storefronts
Configured multi-store capabilities for seamless global expansion.
Data Consolidation
Migrated content, product inspiration, and salon locations into a single Magento environment.
Marketing Automation & SEO
Implemented GTM tags and automated marketing workflows to enhance campaign performance.
Outcome:
Optimized Performance
Average page load time improved to 300-500 ms, even during peak sales periods. The Hyvä theme significantly boosted Google Page Speed scores compared to the previous site.
Stability During High Traffic Events
The platform remains fully operational during major marketing campaigns and seasonal peaks.
Efficient Magento Utilization
By adapting to Magento’s native functionalities, the company reduced development time and maintenance complexity while ensuring long-term flexibility.
Market Adaptability
The multi-store setup enables seamless customization for different regional requirements and international growth.
Improved SAP Integration
Magento’s API-driven integration provides better control over product data, streamlining business processes and market rollouts.
SEO & Marketing Optimization
Enhanced search visibility and better-automated marketing campaigns using advanced GTM tag management.
Highlights:
A high-performance Magento store with Hyvä
delivering exceptional UX and easy scalability for both B2C & B2B customers.
Fast and stable e-commerce platform
with 300-500 ms page loads and zero downtime during high-traffic events.
Flexible and scalable architecture
allowing smooth global expansion with customized storefronts for different markets.
Streamlined SAP
integrationimproving data management and business efficiency.
Enhanced SEO & marketing automation
driving better search visibility and campaign effectiveness.