Transforming FMCG industry with digital solutions.
For the last few years, every market sector as we know it today was undergoing significant transformation and adapting to the wave of change. This is especially true for the FMCG industry where we face immense challenges, regardless of product type (Food & Beverage, Health Care, Personal Care, Home Care) or region. As the name itself says, the Fast-Moving Consumer Goods are a dynamic industry as products have a small shelf life and are designed for daily consumption/use.
In addition, consumer goods market is highly competitive and now drives competition even more between brands. If you’re a supplier in the FMCG industry, you must be aware that you have to expand, evolve and adapt in response to changing customer behavior and lifestyle. For example, customers pay more attention to the impact on the environment and to the issues of sustainable consumption. Moreover, the dynamics has moved out of the big cities which means that bigger cities continue to lose their speed while smaller towns notice increase in the FMCG sales value.
Our FMCG clients
Stop the product information chaos
As an FMCG company, you work on a daily basis with many brands and sell their products. The industry 4.0 allows you to manage massive volumes of product data (e.g. images, videos, descriptions, supplier information) across many systems and application from a single source of truth, and distribute it. To be successful in today's digital world you have to provide complete and accurate information about products that your customers are going to buy whatever channel they use. That is one of the key factor for offering a better customer experience. 87% of people stated in Forrester Research study that they left a B2B website to start research around required product elsewhere, usually because product information did not meet their needs. One of the biggest changes is the shrinkage of product life cycle. FMCGs have to be prepared for the new normal where they introduce new products in the market every 2-3 years. Imagine how much time your team spends getting your FMCG data right.
Expand to new distribution channels
Long gone are the days where the FMCG sales environment focuses on offline channels. Instead, FMCG brands operate in an omnichannel environment and try to capture their audience digitally. MCGs should integrate B2B, B2C, B2B2C platforms, social media and marketplaces into their ecosystem. Investing in digital capabilities adds value to their projects and it will result in an enhanced customer experience as a variety of online and offline sources enables more personalized communication and supports purchase decision. Make sure to fit the specific requirements of each sales channel.
Reduce the creation costs of packshots and product descriptions
The eco trend is driving the FMCG sector, and shoppers are highly interested in buying bio, vege, organic or vegan products which means that your online content should include those terms. Do you spend hours describing products, checking multiple spreadsheets with thousands of cells, or sending emails back and forth in order to get information about products from your suppliers? Not anymore though! You can accelerate enrichment processes by integrating with data banks e.g. Nielsen Brandbank and Syndigo WiseBase as a large part of FMCG vendors supply them with B2C product data (ingredients, nutritional facts, allergens, photos). A diglitalized workflow also makes it possible for your team to export logistic and quality product content directly from the Nielsen Brandbank or Syndigo WiseBase database and centralize resources in a single place.
Optimize the offer management process
You want to know about new ways to revolutionize offer management? Solutions dedicated to the FMCG industry allow the manufacturers for centralization of complex product information, from descriptions, logistic specifications, to digital assets. They also provide brands with a tools that ensure a minimum level of quality and completeness of product content which is required for a fast-moving consumer good to go live. First of all, they will automate repeatable tasks because manual efforts often cause errors in product information. The next step will be identifying low-quality content. That is signinificat for big FMCGs whose catalog is rapidly increasing. Attributes, families, categorization, standardization of raw data from different sources – all these features make it easy for you to speed up time-to-market and start direct selling. Omnichannel expansion will no longer be an obstacle for your marketing team.