Case Study Rawlplug
Brief:
Rawlplug is a global leader in fixing systems, offering a portfolio of 30,000 products across four brands. The company recognized the need to modernize the technologies supporting product data management and B2B customer service. Its existing PIM system was outdated and inefficient, while the purchasing processes required automation and optimization. Rawlplug decided to implement modern eCommerce solutions integrated with ERP, CRM, and PIM systems.
Challenges:
Product Management:
- A non-intuitive product catalog structure requiring reorganization and interface improvements.
- Limited performance of the existing PIM system, affecting operational efficiency.
B2B Processes and Integrations:
- Serving global customers across various currencies, languages, and organizational structures.
- The need for full integration with ERP and CRM systems to ensure synchronized product data, pricing, and stock levels.
- Optimization of purchasing processes, including order automation and XLS data import.
- Improved SEO and search visibility, requiring a streamlined content structure.
Solution:
A comprehensive digital transformation was delivered, centered around two key components: a modern PIM system and a robust B2B eCommerce platform.
PIM Implementation
- In-depth analysis was conducted to optimize the product catalog structure and data management workflows.
- A modern PIM platform was implemented to support advanced product management.
- Dedicated PIM integration with ERP and eCommerce systems enabled seamless data flow and synchronization.
- In-depth analysis was conducted to optimize the product catalog structure and data management workflows.
B2B eCommerce Platform
- A sophisticated purchasing platform was built, integrated with the PIM and internal systems.
- Enhanced search functionality with advanced filtering improved product discoverability.
- A flexible customer structure was introduced, with roles and permissions tailored to user needs.
- A CMS was implemented to allow dynamic content and product management.
- Purchasing processes were automated, with support for custom pricing, promotions, and order workflows.
- Inventory levels were updated automatically, and customer access could be restricted in case of overdue payments.
- A sophisticated purchasing platform was built, integrated with the PIM and internal systems.
Outcome:
- Efficient Product Management: Streamlined handling of 30,000 products and automated data exchange between ERP and eCommerce platforms.
- Personalized Customer Experience: Tailored offers and commercial conditions for individual users.
- Global Expansion: The platform was piloted in Poland and prepared for international rollouts.
- Increased Operational Efficiency: Automated purchasing processes and reduced manual errors.
- Enhanced Online Visibility: Improved SEO through optimized content structure.
- Digitalized B2B Processes: Enabling data-driven business decisions and scalable B2B operations.