PIM Academy: practical knowledge about product data
Free videos with experts – how to organize hundreds and thousands of products without Excel and manual rewriting.
A PIM system (Product Information Management) is a solution that enables centralized management of product information, process automation, and increased operational efficiency for your business.
PIM Academy
PIM Academy is a series of podcasts and lessons available on Spotify and YouTube that will help you understand how to implement and effectively use PIM systems such as Ergonode, Akeneo, and Pimcore. It's the perfect knowledge source for sales, e-commerce, and marketing teams.
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Explore PIM Academy on YouTube
Gain Expert Knowledge – Practical PIM Video Series
We created PIM Academy to support business owners in their digital transformation journey. Watch our educational materials to clear any doubts before implementing PIM.
PIM Academy
All episodes
The series runs in order: from what a PIM system is, to comparing Akeneo, Ergonode and Pimcore.
- 01
5 minStart here
What is PIM? Product Information Management explained
What a PIM system is, which data belongs in it and where that data goes. The first episode of PIM Academy, in plain language.
- 02
5 minWhy your online shop needs a PIM: one employee's story
How to recognise that your company needs a PIM system. The story of Mariusz, tasked with launching a shop, who found product data everywhere and nowhere.
- 03
16 minHow much does a PIM implementation cost? Eight factors
What really drives the cost of a PIM implementation: portfolio complexity, integrations, licence, data migration, training and maintenance. With figures.
- 04
11 minPIM implementation mistakes: eight traps and how to avoid them
No product owner, a data model that mirrors today's mess, an optimistic migration estimate, and treating a PIM system as the answer to everything.
- 05
4 minWhat product data should not be stored in a PIM system
The split between hot and cold data settles what belongs in a PIM system. Stock levels and promotional prices do not; specifications and copy do.
- 06
6 minIs a pre-implementation analysis essential in a PIM project?
What a pre-implementation analysis is, how long it takes, what the final document contains, and five steps to prepare for the workshops.
- 07
6 minHow long does a PIM implementation take? Three phases
A PIM implementation in three phases: analysis, implementation, maintenance. In practice at least five months, and a year or more for complex projects.
- 08
30 minPIM integrations and architecture: your questions answered
A technical Q&A on PIM implementations: three integration approaches, the role of middleware, sync frequency, hosting, images with a CDN, and customisation.
- 09
4 minFamilies vs categories in PIM: what is the difference
A family is an attribute template and a data quality gate; a category is the tree the customer navigates and exports follow. Explained on a water producer.
- 10
9 minHow AI is transforming product data management in PIM
How AI works inside PIM systems: translations and descriptions generated from attributes, custom prompts with an industry glossary, and approval workflows.
What is PIM? Discover the key to effective Product Information Management | PIM Academy
PIM integrations and architecture – most asked questions answered – Q&A
How AI is transforming product data management in PIM?
What problems does PIM solve?
Data centralization – no more chaos or inconsistencies across systems and files.
Process automation – fast product data entry, editing, and updates.
Information consistency – eliminate errors and provide reliable data across all sales channels.
Faster time-to-market – add products in hours, not days or weeks.
Easy expansion – manage multiple markets and languages without manual content editing.
Read the case study
We are the leader in PIM implementations in Poland
How did we implement the PIM system in companies similar to yours? For over a dozen years, we have been thoughtfully helping businesses achieve a successful digital transformation.
Let's talk about what we can do to make your business succeed
Tomasz Grzemski
CEO Macopedia