B2B platforms: all your wholesale sales in one system
Wholesale sales systems integrated with ERP and CRM – business customers get their prices, stock levels and orders without phone calls and emails.
We will partner with your company throughout the digital transition process. Our experienced team will tailor your workflow and necessary tools for effective B2B sales in a modern model.
Choosing a platform
Two routes to a B2B implementation
We have been implementing B2B platforms since 2012 and we recommend two routes, not four. We deliver both in house, so the choice follows how you sell today rather than what we happen to have on the shelf. Adobe Commerce is a paid licence variant of Magento rather than a separate B2B platform, and we take on Shopware only when a company already runs on it: we do not start new Shopware projects.
Advanced processes
OroCommerce
We pick this one when the sales process needs approval workflows, per-customer pricing, trade credit limits and requests for quotation. Oro ships a native B2B CRM and all of that as standard, so none of it has to be built. We are an OroCommerce Silver Solution Partner.
One stack with B2C
Magento 2 with the Maco B2B package
We pick this one when the company already runs on Magento, or wants a single system for both B2C and B2B sales. The B2B features come from our own Maco B2B package, with Hyvä, Maconnector for the ERP integration and the price engine completing the stack.
We approach each collaboration individually. We will support your company as a partner in the digital transformation process. Our experienced team will tailor your workflow and necessary tools for effective B2B sales in a modern model.
Brands who trusted us
What our B2B platform (OroCommerce) offers
- Access to the full product range
- Automation of the sales process
- Smart search and product recommendations
- Sales representative dashboard
- Quotation module
- Pricing, discount, and promotion policies
- Customer accounts and permission structures
- Credit limits
- Customer verification process
- OMS (Order Management System)
- ERP system integration
- WMS system integration
- PIM system integration
- B2B-customized UX (User Interface)
- Baselinker integration
- Comarch XL integration
Convenience for customers and employees
Who benefits from implementing the B2B platform?
Customer
They frequently place orders via the platform because it's fast and convenient. They can do it anytime without waiting for a response from a sales representative. This is the solution they've been looking for!
Sales representative
Instead of responding to messages, they can focus on acquiring new clients. The platform lightens their load of daily tasks, giving them more time for meaningful actions.
Customer service office
The current status of all orders is visible in real-time and can be accessed in seconds. This speeds up and simplifies ongoing communication with clients!
More than just an online store
What is the B2B ecosystem?
We are the only ones on the market who know that implementing a B2B platform is more than just launching an online store. That's why we build a comprehensive ecosystem of tools tailored to your company's operations. Implementation often involves taking over many processes that were previously handled by your ERP system. We understand this and know how to effectively manage the change.
We take a holistic approach to your business. We analyze how the platform implementation will affect all processes and offer a variety of solutions.
Such as:
- Taking over all order management within the B2B platform (OMS)
- Transferring pricing and discount policies from ERP to our pricing engine
- Deciding on a platform for sales reps to collaborate with clients
- Implementing a PIM system to prepare offers for B2B using AI solutions
- Mapping all processes within sales
- Building a knowledge base for future customer self-service using AI (prompting)
B2B ecosystem includes:
01UX / Frontend
02E-commerce B2B
03CMS
04CRM
05OMS
06PIM
07Marketplace
08Data Hub
09ERP
10WMS
Each implementation is carried out individually. We tailor it to your company's needs and processes. Let's meet to discuss it!
Grow your business through digital transformation
Be prepared for AI changes in the future
With a B2B e-commerce platform, you'll be able to track results in real-time, provide customers with a quick ordering process, and give salespeople more time to acquire new leads.
Increase competitiveness
Get ahead of the competition and attract new customers with a convenient purchasing method. Thanks to the B2B platform, they will have constant access to prices, stock levels, and the full product range 24/7.
Optimize costs
Increase the efficiency of your sales department. Let salespeople focus on selling and not waste time on repetitive tasks.
Speed up the logistics process
Accept customer orders 24/7. Don't wait for the customer service office or sales reps to enter orders. By implementing B2B e-commerce, you will plan warehouse work better and speed up order shipments to customers.
Enable customer self-service
By integrating systems like CRM and OMS, your company will manage customer relationships faster. You'll use AI tools for product recommendations, purchases, and customer support.
Scale sales
An online store will give you the opportunity to reach new customers through online advertising and SEO. The B2B platform is scalable, so entering new markets (cross-border sales) will be more accessible.
Quickly monitor results without reports
The platform combines all your company's product and process knowledge in one place. Accessing information such as delivery status and product availability takes just a few seconds.
See what we can do for your business
Book a callWe ensure successful implementations
Read the testimonials of our clients
We've already had several large projects with external vendors, but the cooperation on Apteline with Macopedia was by far the best. The Macopedia team showed us what SCRUM really is and how to apply it in practice.
Project DirectorWe confidently recommend Macopedia as experts in PIM system implementations. Akeneo's integration with SAP and data banks allowed us to create a complete database for product specifications and image files. The PIM implementation has significantly simplified our processes and eliminated unnecessary email communication.
Product OwnerMacopedia offers the highest quality of its services, meets customer expectations, demonstrates innovative solutions and provides specialized advice of high business value. The professionalism of Macopedia's employees makes them quickly gain the trust of their clients. We are happy to recommend cooperation with this company to others, ourselves looking forward to maintaining business relations in the future.
E-commerce ManagerAny client who is serious about their project will find Macopedia a good partner.
Digital Marketing ManagerThey are led by a very impressive technology management and a team of experienced developers who are very focused and knowledgeable. I was also impressed by their use of agile methodology and focus during Scrum Sprints.
eMarketing ManagerFor almost a year I have been working with Macopedia on the MultiSport Zone (www.kartamultisport.pl). This is a very important project for us, as it is the first channel through which we have a chance to reach MultiSport card users directly. As a result, we depend on a comprehensive service and a reliable business partner.
Product OwnerWe are very satisfied with the project's progress and results, and appreciate Macopedia's consultative support and expertise in modeling the target structure of the bicycle and accessories catalog. Knowledge, commitment and professionalism contributed to the successful implementation of PIM Akeneo in our organization.
Project ManagerWhat do we focus on?
Digital transformation can be predictable
Is introducing digital tools a challenge for your company? We will support you as a partner at every stage of the collaboration.
Worried that an online store will affect logistics and pricing policies?
Leave it to us! We will implement an automatic pricing policy system and streamline logistics processes. The platform will continuously update prices and discounts, even individual ones.
We will select the right tools for integration with WMS together. Your warehouse will be ready to handle new orders, even in larger quantities.
Concerned about whether the investment will succeed?
We will ensure it does! We'll choose tailored tools that meet the challenges and goals of your company.
Your stores (online and offline) will be combined into one system. You will have control and confidence that collaboration with the warehouse runs smoothly.
How will our collaboration look like?
We are your partner in digital transformation
We will do more than just implement the best software. We will provide your company with a partnership approach at every stage and propose the best solutions.
- 01
STEP 1
Free workshop
We'll talk about your company's needs and the goals you want to achieve through digital transformation. We will define expectations and gather the necessary knowledge about your business.
- 02
STEP 2
Transparent plan and cost estimation
You will receive a change management plan: a timeline, a comparison and recommendation of technological solutions, a time estimate for implementation, and a clear cost estimate. We will take into account the tools your company is already using and those that need to be implemented.
- 03
STEP 3
Pre-implementation analysis
We will create an analysis of the current state. We'll detail the process that will lead your company to digital transformation.
- 04
STEP 4
Implementation
We will gradually implement changes and make sure your company will undergo transitions smoothly to the new system. Ongoing work will continue without disruption. We will train your team in new processes and tools.
- 05
STEP 5
Maintenance of the implementation
You will receive a clear cost estimate for maintaining the implementation: costs of updates and licenses for selected tools.
Increase your market advantage
What will change in your company after implementing the B2B platform?
See how system integration and B2B e-commerce will streamline internal processes in your company.
Before implementing B2B e-commerce
- Sales only through contact with a sales representative
- Long order process for the customer
- Sales representatives spend most of their time with clients
- Complicated internal systems
- Time-consuming management of product pricing and analytics
After implementing B2B e-commerce
- Customers are satisfied with the convenience of online ordering
- Fast and automated customer interaction
- Sales reps focus on acquiring new clients
- Integration of store, warehouse, and shipping into one efficient system
- Automatic pricing policy, order management, invoicing, and inventory control
FAQ
Frequently asked questions
What's the difference between B2B and B2C e-commerce?
What should I do before implementing B2B e-commerce?
Consider your industry needs, the platform type, technological solutions, and pricing strategy. Schedule a free consultation with our team. We will help you choose the best solution for your business.
What types of B2B platforms are there?
Choosing between open, closed, or semi-open platforms depends on your business needs and goals. Consider whether all users should see your inventory levels and pricing. If you need support in choosing the best solution, contact our sales department for a free consultation.
How should I approach pricing policies in a B2B platform?
Will sales representatives lose their jobs after implementing a B2B platform?
What features should a B2B e-commerce platform have to attract customers?
Advanced account management, permissions, and pricing flexibility are key. Learn from case studies of companies that successfully transformed their sales digitally.
Let's talk about digital transformation in your company
Book a call
Tomasz Grzemski
CEO of Macopedia
Tell us more about your project. Fill out the short form below and let's start working together!
Leverage our experience in creating strategies and high-quality software that helps organizations grow and achieve their goals.
Thank you for your message
We will be in touch shortly and work out the next move together.
What happens next?
A reply within one business day
Needs analysis and a project estimate
Pre-implementation analysis and consulting
Our experts run the project, so you can focus on your business