Web app

Designreisen

Brand personality expressed in an elegant website for mobile users.

Brief:

DESIGNREISEN is a German travel company offering luxurious trips filled with hand-picked attractions. Their attention to detail and superior customer service needed to be reflected in their online presence. They partnered with Macopedia to breathe new life into their website.

Challenge:

Convey a sense of luxury in a fully responsive web app.

Solution:

We managed to create a UI design that feels classy and current at the same time. An interactive destination map is meant to engage visitors with a playful experience. The website can be browsed comfortably on mobile devices as well. Thanks to Solr, an open-source search platform, users get to easily access the desired content on the website.

The CMS we used, TYPO3, allowed us to implement several integrations: the site is connected to a booking system and email marketing software. Even though the site itself is visual-rich, optimization techniques helped us to speed up the loading time.

Highlights:

highlights

TYPO3 Awards

The website was also recognized by the industry, receiving a nomination to TYPO3 Award, a distinction for the best TYPO3-based web projects.

Great Optimization

Skillful optimization means fast loading of content. Solr, an open-source search engine, also makes it easier to navigate the page.

Our former website was no longer state of the Art in our view – it was very static and not responsive. The integration of feature-rich extensions and optimization possibilities definitely speak in favor of TYPO3. It is a great tool for us to grow our business.

Marina Sperl, Marketing Manager, DESIGNREISEN

Outcome:

DESIGNREISEN team was very happy with what we’ve delivered. Their new website expressed their brand really well and allowed the visitors to feel the lux experience right from the get-go.

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