Case Study Żabka Jush!
Brief:
Lite E-commerce is an innovative start-up established by Żabka Group under Żabka Future, aimed at rapidly developing online shopping in the q-commerce market. The company was focused on efficient product data management. Before implementing the PIM system, data was stored in spreadsheets, which caused significant delays and complications in managing the product assortment. In response to these challenges, Macopedia proposed a solution based on the Akeneo PIM system, tailored to the specific needs of Lite E-commerce.
Challenges:
- The client required a rapid MVP implementation due to the limitations of existing tools, which hindered growth and integration with other systems.
- Dynamic changes in business priorities and tools used by the client, stemming from the development phase of Lite E-commerce.
- The need for customization of external tools within the ecosystem and Akeneo itself to adapt the PIM system to the specific needs of the company.
Solutions:
Express Time to Market
The entire MVP implementation process took just one month.
Improved Product Data Quality
With Akeneo, product data is now centrally managed and easily accessible.
Optimized Data Management
The history of changes in Akeneo allows for quick error correction and tracking data edits.
Employee Relief
Process automation eliminates the need for manual data formatting from spreadsheets, significantly saving time.
Outcome:
Macopedia's implementation of Akeneo PIM for Lite E-commerce not only solved the problem of product data management but also allowed the company to rapidly grow and integrate with external systems. Thanks to a flexible approach and the use of Agile methodology, the project was completed at an exceptional pace, enabling the quick introduction of new features and reducing the workload on employees.
By partnering with Macopedia, Lite E-commerce can now focus on innovation and further business development, assured that product data management is efficient and seamless.
Post-MVP Collaboration
After the MVP implementation, Macopedia continued to support Lite E-commerce by optimizing the costs of additional functionalities and introducing longer sprints. Regular refinements and planning enabled effective project management and responsiveness to the needs arising from PIM system usage. The introduction of application monitoring and granting the client access to logs ensured transparency and better control over the system.
Collaboration and cooperation of multiple companies
The project represented a fruitful collaboration between Żabka Polska, data banks (Nielsen Brandbank, Syndigo WiseBase), and Macopedia. This partnership facilitated the effective merging of different data sources and resources, contributing to the comprehensive digitization of product information management.
Project development and maintaining innovation
Project implementation is not just a one-time deployment but a continuous process of development and maintenance. Thanks to the flexibility of Akeneo PIM and the team's commitment, the project is constantly evolving. New ideas for optimal PIM utilization emerge, introducing innovations and contributing to more efficient product information management.
Highlights:
Integration with Commerce Tools and Microsoft Dynamics
Thanks to custom integrations, Akeneo seamlessly connects with Lite E-commerce’s key systems.
Image Integration with Client Cloud
Automatic generation of links for images in various formats enabled fast transmission to other systems.
Fast MVP Implementation
Full analysis and user training within one month.