B2C Online Stores – UX, Conversion & Digital Marketing Strategies

Focus on individual customers with insights from our E-commerce B2C content. We cover UX, conversion optimization, payment systems, offer personalization, and digital marketing strategies. Learn how to grow your revenue, build customer loyalty, and optimize online performance.

Articles

Source code on a computer monitor
B2C Online Stores

Mage-OS 3: what it is and what exactly it ships

8 min read

Mage-OS 3 is a community-run distribution of Magento Open Source: RMA, an admin activity log, an installer and a minimal edition. What it contains and who it suits.

Tomasz Grzemski
Tomasz Grzemski
Product page in the Sprint Rowery store after the migration to Hyvä
B2C Online Stores

Hyvä for Magento: when a frontend rewrite pays off

8 min read

Moving from Luma to Hyvä is not a reskin. It is a rewrite of the presentation layer along with the modules attached to it. When it pays off, what it actually costs, and when we advise against it.

Adam Marcinkowski
Adam Marcinkowski
B2B Content Marketing: An Introduction
B2B platforms insights

B2B Content Marketing: An Introduction

6 min read

Learn how to create high-impact B2B content that builds trust, generates leads, and drives sales – complete with strategies, tools, and real examples.

Tomasz Grzemski
Tomasz Grzemski
3 major difficulties in implementing B2B e-commerce
B2C Online Stores

3 major difficulties in implementing B2B e-commerce

5 min read

Preparing to implement a B2B platform: 3 fundamental principles. Create product database (PIM) | Ensure product availability | Determine pricing structure.

Tomasz Grzemski
Tomasz Grzemski
How to create a (correct) order using Admin API in Shopware 6?
B2C Online Stores

How to create a (correct) order using Admin API in Shopware 6?

15 min read

Admin API allows for creating orders with a single query. It also has its drawbacks, since the responsibility for data accuracy is passed to the integrator. I would like to show you how to create an order using Shopware 6 Admin API.

Jakub Idziak
Jakub Idziak
What technology should I choose: Magento or Shopware?
B2C Online Stores

What technology should I choose: Magento or Shopware?

2 min read

Shopware and Magento are considered to be the best among e-commerce platforms in online rankings. If you are faced with a dilemma as to what solution to choose, use the suggestions of Tomasz Puszczyk, IT Business Development Manager.

Tomasz Grzemski
Tomasz Grzemski