The Business category is for leaders and decision-makers. We analyze management strategies, organizational change, business models, and digital transformation. Learn how to make informed tech decisions and gain a competitive edge.
3 min read
OroCommerce has launched OroMomentum, an AI program for launching, customizing and upgrading B2B platforms. We explain what Oro claims across its Launch, Customize and Upgrade pillars, what it changes for B2B clients, and how we have used AI in Macopedia projects for years.
8 min read
Explore effective B2B pricing strategies to optimize your pricing model. Learn strategies for B2B & boost your business performance.
7 min read
Discover how B2B marketing analytics differs from B2C, and learn to leverage data, KPIs, and B2B platforms to drive smarter decisions and growth.
8 min read
Discover how B2B platforms are reshaping sales rep roles – empowering teams with data, automation, and strategic tools to drive growth and build trust.
4 min read
In the digital age, providing personalized content is no longer optional – it’s essential. TYPO3 offers robust tools for delivering tailored experiences to different user groups. In this blog post, we'll explore how TYPO3 allows you to create user groups, manage login-specific content, and use dynamic content strategies to engage your visitors more effectively. By the end, you'll see how personalizing content can significantly boost user satisfaction and conversion rates.
5 min read
Before you get your B2B platform up and running, prioritize your pricing policy. There are clear steps you can take on your own to anchor this change.
5 min read
Preparing to implement a B2B platform: 3 fundamental principles. Create product database (PIM) | Ensure product availability | Determine pricing structure.
7 min read
Once B2B e-commerce platform is implemented, what's next for sales representatives? Could their role become dispensable? In a quick 4-minute read, we'll clarify this inquiry for you.
4 min read
Deploying technology without changing company's processes won't deliver targeted goals. Find differences: digital transformation vs implementing B2B platforms.
5 min read
Learn about the factors influencing the cost of B2B products & why it's crucial to establish a transparent pricing policy when implementing e-commerce solutions.