In the B2B Platforms Insights section, you’ll find expert content on building and developing digital sales channels between companies. We explore implementation best practices, ERP and PIM integrations, sales process automation, and personalized B2B experiences. Learn how modern B2B platforms enhance collaboration, boost sales, and accelerate your company’s digital transformation.
5 min read
Anthropic has released an open source blueprint for AI agents in commerce. We explain what Agentic Commerce and AI Shopping Agents are, and what they change for e-commerce stores, B2B platforms and Magento 2 / Adobe Commerce.
3 min read
OroCommerce has launched OroMomentum, an AI program for launching, customizing and upgrading B2B platforms. We explain what Oro claims across its Launch, Customize and Upgrade pillars, what it changes for B2B clients, and how we have used AI in Macopedia projects for years.
5 min read
In B2B e-commerce, payments are a critical part of the entire purchasing process. Business customers expect not only security, but also convenience, flexibility, and payment solutions tailored to their specific settlement models.
6 min read
Find the best B2B hosting platforms for stable, secure e-commerce. Learn how hosting impacts performance, uptime, and business growth.
8 min read
Explore effective B2B pricing strategies to optimize your pricing model. Learn strategies for B2B & boost your business performance.
6 min read
Learn how to create high-impact B2B content that builds trust, generates leads, and drives sales – complete with strategies, tools, and real examples.
8 min read
Discover how B2B platforms are reshaping sales rep roles – empowering teams with data, automation, and strategic tools to drive growth and build trust.
5 min read
Before you get your B2B platform up and running, prioritize your pricing policy. There are clear steps you can take on your own to anchor this change.
5 min read
Preparing to implement a B2B platform: 3 fundamental principles. Create product database (PIM) | Ensure product availability | Determine pricing structure.
7 min read
Once B2B e-commerce platform is implemented, what's next for sales representatives? Could their role become dispensable? In a quick 4-minute read, we'll clarify this inquiry for you.