In order to create a truly customer-centric product, we need to
answer the critical question: who is your customer? We’ll use data
to build a representation of your target group:
buyer personas and understand your audience’s
needs, behavior and choices.
During our product discovery workshop we’ll be utilizing different
techniques (brainstorming, prototyping, testing and experimenting)
to generate and evaluate different concepts.
Our approach to shaping human-centered products is based on design
thinking
(and a lot of sticky notes).
Design thinking is a creative process, but it’s an insight-driven
creativity: once we really understand the customer, we can come up
with plenty of fresh ideas that are actually relevant to the
audience.
The design sprint, pioneered by
Google Ventures
, is a framework for answering business questions in five days.
Rooted in design thinking principles, it is one of our favorite
approaches to product ideation and evaluation.
Once we have a pretty good idea of what we need to build, it’s time
to think about how. Scoping sessions allow us to
use our experience and figure out the best tech solutions for your
project. We’ll look at all elements of your future product, and map
out an optimal strategy of implementing it. On top of that, you’ll
get a ballpark estimation of your project’s budget and timeline.
At the end of product discovery phase, we’ll have an understanding
of your Minimum Viable Product (MVP) and the
direction of your project over time
(Product Roadmap). You’ll know what actually needs
to be implemented in order to satisfy your customers. Thanks to
discovery workshops, we won’t be wasting time on unnecessary bells
and whistles, but instead focusing on a set of features that solves
real users’ problems.
Make use of consulting services, if your product idea is not yet at
the “I want to build it” level. We’ll help you understand different
technical possibilities and limitations.
Pick our brains about eCommerce implementation, progressive web
apps or back office systems.
Schedule a consulting session
here
.
It is often the case that, while part of a company is operating at
the forefront of innovation, the organization as a whole hasn’t
fully embraced the idea of going digital. We’re supporting our
clients in this challenging journey by organizing digital
transformation workshop with our friends at
Allwins
.
